Leon Fok
DIGITAL MARKETING SPECIALIST
With 6+ years in digital marketing, I help brands grow through smart SEO, paid campaigns, and content that actually converts. From scaling organic traffic to launching Google Ads strategies and building brand identities from scratch — I bring both the strategy and the execution. Bilingual in English and Chinese.
Professional Journey
6+ years of progressive digital marketing experience across cloud computing, healthcare SaaS, logistics technology, and media industries, combined with 7+ years of commercial design expertise to drive high-impact marketing campaigns.
LayerStack Limited
Senior Digital Marketing Officer
Led end-to-end digital marketing strategy for a Hong Kong-based cloud computing platform offering IaaS, VPS, and bare metal servers. Managed multi-channel campaigns across GEO, SEO, Google Ads, Meta, and LinkedIn to grow brand awareness and user acquisition across Asia-Pacific.
AdvaHealth Solutions
Digital Marketing Specialist
Joined as the founding digital marketer for a SaaS healthcare startup, responsible for building the brand from zero and establishing all digital marketing infrastructure. Developed comprehensive strategies to promote solutions to clinics, hospitals, and healthcare providers.
BPS Logistics Technology / BPS Global Group
Digital Marketing Consultant
Drove digital marketing strategy for a company specialising in autonomous mobile robots (AMR), warehouse automation systems, and last-mile delivery solutions. Developed bilingual campaigns to reach logistics decision-makers across Hong Kong, Mainland China, and Southeast Asia.
Branded Limited
Design Lead
Directed the development of design and marketing materials for B2B conferences and B2C festivals across Singapore and Hong Kong. Led a creative team in producing innovative strategies, sponsor proposals, and sales collateral.
Lighthouse Independent Media
Senior Graphic Designer
Worked closely with editorial teams to create and design regional magazines focused on the marketing and events sectors. Produced a variety of marketing collateral and enhanced brand visibility across multiple social media channels.
Digital Marketing Projects
A selection of campaigns and projects delivered across cloud computing, healthcare SaaS, and logistics technology sectors.
SEO & Content Optimisation Campaign
Comprehensive SEO audit and content strategy targeting cloud computing keywords across Asia-Pacific. Produced 40+ long-form blog articles, landing pages, and technical documentation to drive organic search growth.
Google Ads & Meta Paid Campaigns
Managed multi-channel paid campaigns across Google Search, Display, and Meta targeting SME and enterprise cloud clients. Continuously optimised bidding strategies and audience segments to maximise ROI.
Brand Refresh & Visual Identity
Led a full rebranding initiative overhauling the visual identity, website design, and marketing collateral. Collaborated with designers and developers to deliver a cohesive brand experience across all touchpoints.
Startup Brand Identity & Positioning
Built AdvaHealth's brand from the ground up — defining visual identity, tone of voice, and positioning for a SaaS healthcare startup. Designed pitch decks, sales brochures, and digital collateral for investor and client presentations.
LinkedIn B2B Lead Generation
Designed and executed a targeted LinkedIn marketing strategy to reach logistics and warehouse automation decision-makers across Hong Kong, Mainland China, and Southeast Asia.
SEM, Branding & Social Media Management
Provided end-to-end digital marketing services for a local tutoring centre — covering Google Ads SEM campaign setup and optimisation, brand identity development, and ongoing social media content creation and community management.
LayerStack Limited
Senior Digital Marketing Officer · May 2022 – May 2025 · Full-time
Led end-to-end digital marketing strategy for LayerStack, a Hong Kong-based cloud computing platform offering IaaS, VPS, and bare metal servers. Drove organic growth through SEO and GEO/AI Search optimisation, managed SEM campaigns across Google Ads and Meta, and produced bilingual (EN/ZH) social media content — all to grow brand awareness and user acquisition across Asia-Pacific.
SEO & Content Optimisation Campaign
Executed a comprehensive SEO audit and content strategy targeting cloud computing keywords across Asia-Pacific. Produced long-form blog articles, landing pages, and technical documentation to drive organic search growth. Conducted keyword research using SEMrush and Ahrefs, optimised on-page elements, built internal linking structures, and improved Core Web Vitals scores.
→ Key Highlights
AdvaHealth Solutions
Digital Marketing Specialist · Sep 2021 – Apr 2022 · Full-time
Joined AdvaHealth as the founding digital marketer, responsible for building the brand from zero and establishing all digital marketing infrastructure for a SaaS healthcare startup. Developed comprehensive strategies to promote solutions to clinics, hospitals, and healthcare providers.
Building a Brand from Zero
As AdvaHealth's first dedicated digital marketer, the challenge was to establish brand credibility, generate qualified leads, and build a digital presence, all simultaneously, with a lean budget. The approach combined brand strategy, performance marketing, and content creation into a unified go-to-market plan.
BPS Logistics Technology
Digital Marketing Consultant · Mar 2019 – Sep 2021 · Contract
Drove digital marketing strategy for BPS Logistics Technology, a company specialising in autonomous mobile robots (AMR), warehouse automation systems, and last-mile delivery solutions. Developed bilingual campaigns to reach logistics decision-makers across Hong Kong, Mainland China, and Southeast Asia.
Reaching B2B Decision-Makers in Logistics
The core challenge was communicating complex autonomous equipment technology to non-technical procurement and operations decision-makers. The strategy combined educational content, targeted LinkedIn campaigns, and bilingual SEO to build trust and generate qualified enquiries.
Skills & Expertise
Proficiency Levels
Also Proficient In
Academic Background
Media Art & Design
The Art Institute of Seattle
Seattle, WA, USA
Animation Art & Design
The Art Institute of Seattle
Seattle, WA, USA
General Studies
Lynnwood High School
Lynnwood, WA, USA
Google Analytics (GA4) Certification
Google Ads Search Certification
Google Ads Display Certification
AI SEO: Generative Engine Optimization (GEO)
Coursera
Generative AI for Digital Marketing
Coursera
Google AI
Coursera
Let's Work Together
I'm currently open to new opportunities in digital marketing, growth strategy, and integrated campaign management. Feel free to reach out and I'd love to discuss how I can help drive results for your company.